Wednesday, May 07, 2008

Nude Beach Beer

Now all I need to do is find the nude beach.
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A Wisconsin brewery is tapping into a subculture "it didn't know existed" to promote its Nude Beach Summer Wheat beer, the Milwaukee Journal Sentinel reports.

Joe Martino, Stevens Point Brewery operating partner, tells the newspaper his company came up with the name during a brainstorming session.

The name drew immediate inquiries from the American Association for Nude Recreation.

Now Martino will provide 25 cases of Nude Beach -- described as a wheat beer with a "full-bodied, yet smooth and creamy" taste -- for the group's convention in Michigan in return for some ads in the group's member publications.

Martino is excited about the exposure but says he won't attend: "I might have attended 20 years ago, when my body was in better shape."

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